Festival and special event management
著者
書誌事項
Festival and special event management
（Wiley Australia tourism series）
J. Wiley & Sons Australia, 2005
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional a toolsa and regional impacts of festivals and special events. The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. * Revised content on the economic impacts of events * New chapter on event tourism * New end of chapter case studies * New chapter on event project management
目次
About The Authors. Preface. Acknowledgements. PART 1: EVENT CONTEXT. Chapter 1. What are special events? Chapter 2. The impacts of special events. Chapter 3. Event tourism planning. PART 2:EVENT STRATEGY. Chapter 4. Conceptualising the event. Chapter 5. The Planning function. Chapter 6. Human resource management and events. Chapter 7. Strategic marketing of events. Chapter 8. Sponsorship of events. PART 3: EVENT MANAGEMENT. Chapter 9. Project management for events. Chapter 10. Control and budgets. Chapter 11. Risk management and legal issues. Chapter 12. Logistics. Chapter 13. Staging events. Chapter 14. Evaluation and research. PART 4: TRENDS AND ISSUES. Chapter 15. Issue and Trends. Case Study: Managing the knowledge of the 2000 Sydney Olympic Games.
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