Marketing

Author(s)

• Lamb, Charles W.

Bibliographic Information

Marketing

Charles W. Lamb, Jr. ... [et al.]

Oxford University Press Southern Africa, 2004

2nd South African ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA73447379
• ISBN:
  • 0195786815
• LCCN: 2004555467
• Country Code: sa
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cape Town
• Pages/Volumes: xix, 502 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management