The power of the 2x2 matrix : using 2x2 thinking to solve business problems and make better decisions

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The power of the 2x2 matrix : using 2x2 thinking to solve business problems and make better decisions

Alex Lowy, Phil Hood ; foreword by James H. Gilmore and B. Joseph Pine II

(The Jossey-Bass business & management series)

Jossey-Bass, c2004

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Includes bibliographical references and index

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