Psychology in advertising

Author(s)

• Poffenberger, Albert Theodor

Bibliographic Information

Psychology in advertising

by Albert T. Poffenberger

McGraw-Hill Book Company, Inc., 1932

2d ed

Note

Includes index

Details

• NCID: BA7352641X
• LCCN: 32026072
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xv, 634 p.
• Size: 21 cm
• Classification:
  • LCC : HF5822
  • DC : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Psychology, Applied