The talk of the party : political labels, symbolic capital, and American life
Author(s)
Bibliographic Information
The talk of the party : political labels, symbolic capital, and American life
（Communication, media, and politics）
Rowman & Littlefield, c2005
- : pbk
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Note
Includes bibliographical references (p. 249-268) and index
Description and Table of Contents
- Volume
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ISBN 9780742538566
Description
The Talk of the Party listens to how the language of partisanship_including words like Democrat, Republican, party, liberal, conservative, and independent_has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.
Table of Contents
Chapter 1 Introduction: Parties and Power Chapter 2 1 Political Branding, 1948-2004 Chapter 3 2 What Are Parties Worth? Chapter 4 3 The Enduring Party Chapter 5 4 The Evolving Party Chapter 6 5 The Conflicted Party Chapter 7 6 The Two Major Parties and Everyone Else Chapter 8 7 Brand Dominance: Consistency Prevails
- Volume
-
: pbk ISBN 9780742538573
Description
How did "liberal" become a dirty word in American politics? How did "compassionate conservative" become a viable campaign theme? When did the "independent voter" become the most sought-after prize in modern campaigns? And why haven't "third-party candidates" enjoyed similar acclaim? The Talk of the Party listens to how the language of partisanship-including words like Democrat, Republican, party, liberal, conservative, and independent-has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.
Table of Contents
Chapter 1 Introduction: Parties and Power Chapter 2 1 Political Branding, 1948-2004 Chapter 3 2 What Are Parties Worth? Chapter 4 3 The Enduring Party Chapter 5 4 The Evolving Party Chapter 6 5 The Conflicted Party Chapter 7 6 The Two Major Parties and Everyone Else Chapter 8 7 Brand Dominance: Consistency Prevails
by "Nielsen BookData"