New strategies for educational fund raising

書誌事項

New strategies for educational fund raising

edited by Michael J. Worth

(American Council on Education/Praeger series on higher education)

Praeger, c2002

  • :hbk

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注記

Includes index

内容説明・目次

内容説明

In this sequel to his highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of 'principal gifts' and 'benchmarking.' They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities

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