The moral advantage : how to succeed in business by doing the right thing
著者
書誌事項
The moral advantage : how to succeed in business by doing the right thing
Berrett-Koehler, c2004
- タイトル別名
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How to succeed in business by doing the right thing
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The Moral Advantage shows how to achieve success in the business world without compromising moral convictions
In fact, it describes ways in which moral insights can be used to gain a competitive advantage-for example, through the creative use of moral imagination to develop highly marketable products and services.
By showing how to employ rather than trade off moral standards, The Moral Advantage offers a formula for building a business career that is both personally and materially rewarding.
目次
- Introduction: Purpose and Success in Business
- 1. Leading Lights
- 2. The Moral Advantage
- 3. Moral Imagination: Acts of Creation
- 4. Moral Imagination: Role-taking, Empathy, and the Golden Rule
- 5. Real Ethics
- 6. Real Philanthropy
- 7. Forging a Moral Identity in Business
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