Supermarket wars : global strategies for food retailers
著者
書誌事項
Supermarket wars : global strategies for food retailers
Palgrave Macmillan, 2005
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注記
Includes bibliographical references (p. 175-179) and index
内容説明・目次
内容説明
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
目次
Introduction Wal-Mart: The Colossus Carrefour: The Pioneer Tesco: Chasing Hard The Contenders Issues in Going Global Information and Technology as Competitive Advantage Global Advantage Social Issues Strategic Options for Local Retailers Strategic Options for International Retailers The Future: Where, How, Who
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