International cases in tourism management
著者
書誌事項
International cases in tourism management
Elsevier Butterworth-Heinemann, 2004
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注記
Includes bibliographical references (p. 389-391) and index
内容説明・目次
内容説明
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
目次
- Part 1 Introduction
- Part 2 The Case Studies
- Section 1 Tourism Organization
- Section 2 Tourism Destinations
- Section 3 Sectors of Tourism Industry
- Section 4 Issues in Tourism
- Section 5 The Future of Tourism
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