Starting a successful business
著者
書誌事項
Starting a successful business
（The Sunday times business enterprise guide）
Kogan Page, 2005
5th ed
- タイトル別名
-
Starting a successful small business
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注記
At head of title: The Sunday Times
"First published by Kogan Page in 1985 as Starting a successful small business" -- T.p. verso
"Recommended by Institute of Directors"
Includes indexes
内容説明・目次
内容説明
Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning.
Starting a Successful Business aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the start-up process in a clear accessible style.
The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analysed. These key areas include:
deciding what sort of business to start, taking up a franchise, marketing, selling, customer analysis, publicity, advertising, e-business, financial management, cash flow forecasts, credit control, raising funds, setting up a limited company, business law, premises, operations management, bookkeeping, taxation employing people, insurance, IT, business planning and development, and a new section on women in business.
An essential reference work, Starting a Successful Business also includes information on useful names, addresses and wesites, sources of help and a glossary of terms.
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