Innovation management and new product development

著者

書誌事項

Innovation management and new product development

Paul Trott

Financial Times Prentice Hall, 2005

3rd ed

  • : pbk

大学図書館所蔵 件 / 全4件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

目次

PART ONE: INNOVATION MANAGEMENT 1. Innovation Management: An Introduction 2. Macro factors and Innovation 3. Managing Innovation Within Firms 4. Innovation and Operations Management 5.Managing Intellectual property PART TWO: MANAGING TECHNOLOGY AND KNOWLEDGE 6. Managing Organisational Knowledge 7. Strategic Alliances And Networks 8. Management of Research & Development 9. Managing R&D projects 10. The Role Of Technology Transfer In Innovation PART THREE: NEW PRODUCT DEVELOPMENT 11. Product & Brand Strategy 12. New Product Development 13. Packaging and Product Development 14. The Role Of Market Research In New Product Development 15. Managing The New Product Development Team

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