Consumer behaviour

Author(s)

• Schiffman, Leon G.

Bibliographic Information

Consumer behaviour

Leon G. Schiffman ...[et al.].

Pearson Education Australia, c2005

3rd ed.

Details

• NCID: BA73762795
• ISBN:
  • 174103163X
• Country Code: au
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New South Wales
• Pages/Volumes: xvi, 653 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing
  • LCSH : Consumer behavior