Intellectual property : valuation, exploitation, and infringement damages

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Bibliographic Information

Intellectual property : valuation, exploitation, and infringement damages

Gordon V. Smith, Russell L. Parr

Wiley, c2005-

  • [main bound]
  • 2006 suppl
  • 2007 cumulative suppl
  • 2011 cumulative suppl

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Note

Published simultaneously in Canada

2006 suppl.: Contains 2 new chapters, not in the main bound volume

2006 suppl.: New chapters: 12A Risk-adjusted cash flows, 14A Rights of privacy, publicity, and celebrity persona

Includes bibliographical references and index

Description and Table of Contents

Volume

2011 cumulative suppl ISBN 9780470610909

Description

Designed to simplify the process of attaching a dollar amount to intangible assets, Intellectual Property Valuation, Exploitation and Infringement Damages 2011 Cumulative Supplement provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. It discusses the legal, tax, and accounting practices and procedures related to such arrangements and examines the business economics of strategies involving intellectual property licensing and joint ventures. Licensing professionals are provided analytical models to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Table of Contents

Note to the Reader: Chapters or sections not in the main bound volume ( Intellectual Property: Valuation, Exploitation, and Infringement Damages : 978-0-471-68323-0) are indicated by "(New)" after the title. Material new to or modifi ed in this supplement is indicated by an asterisk (*) in the left margin in the contents and throughout the supplement. PREFACE. PART I VALUATION. CHAPTER 1A INTELLECTUAL PROPERTY LANDSCAPE (NEW). 1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets. 1A.2 Over Seven Million Patents. 1A.3 Corporations Own the Most Patents. 1A.4 All Industries Are Patenting Inventions. 1A.5 Trademarks. 1A.6 Trademarks Are Supported with Huge Ad Spending. 1A.7 Copyrights. 1A.8 Trade Secrets. 1A.9 Business of Licensing. CHAPTER 1B U.S. CONGRESS FLIRTS WITH DISASTER (NEW). 1B.1 Patent Litigation Venue. 1B.2 Patent Infringement Damages. 1B.3 Injunctions for Only Competitors. 1B.4 Harming Our Only Economic Advantage. CHAPTER 12A RISK-ADJUSTED CASH FLOWS (NEW). 12A.1 Required Rates of Return. 12A.2 Capital Asset Pricing Model. 12A.3 Build-Up Method. 12A.4 Venture Capital Rates of Return. 12A.5 Probability of Success. 12A.6 Conclusion. CHAPTER 12B DEALING WITH RISK AND UNCERTAINTY IN INTELLECTUAL PROPERTY VALUATION AND EXPLOITATION (NEW). 12B.1 Risk versus Uncertainty. 12B.2 Decision Analysis and Decision Trees. 12B.3 Decision Tree Components and Conventions. 12B.4 Monte Carlo Techniques. 12B.5 Markov Chains. 12B.6 Obtaining Information from Indirect Observation: Shadow Pricing. 12B.7 Bayesian Analysis. 12B.8 Option Pricing Models. 12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making. 12B.10 Conclusion. CHAPTER 14A RIGHTS OF PRIVACY, PUBLICITY, AND CELEBRITY PERSONA (NEW). 14A.1 Introduction. 14A.2 Legal Underpinnings. 14A.3 Trademark Rights. 14A.4 Copyright. 14A.5 Legal Uncertainties and Solutions. 14A.6 A Photography Issue. 14A.7 Conclusion. CHAPTER 14B INTELLECTUAL PROPERTY AND INTANGIBLE ASSET VOLATILITY (NEW). PART II LICENSING. CHAPTER 27A ROYALTY RATES AND LICENSE FEES FOR TECHNOLOGY (NEW). 27A.1 Royalty Rates. 27A.2 Per Unit Royalties. 27A.3 Royalties Based on Profitability. 27A.4 License Fees. 27A.5 Medical Device Industry Royalty Rates. 27A.6 Medical Device Industry License Fee Distribution. 27A.7 Conclusion. CHAPTER 33A THE MAGNITUDE AND MEANING OF ROYALTY MISREPORTING (NEW). 33A.1 Introduction. 33A.2 "Why?" versus "How?" 33A.3 Math Errors: 5% Error Rate. 33A.4 Royalty Rate Errors: 4% Error Rate. 33A.5 Transfer Prices: 4% Error Rate. 33A.6 Unreported Benchmarks and Milestones: 5% Error Rate. 33A.7 Unreported Sales: 16% Error Rate. 33A.8 Disallowed Deductions: 9% Error Rate. 33A.9 Unreported Sublicenses: 17% Error Rate. 33A.10 Questionable License Interpretation: 40% Error Rate. 33A.11 Conclusion. CHAPTER 33B INTELLECTUAL PROPERTY AUDIT AND MANAGEMENT (NEW). 33B.1 Introduction. 33B.2 Intellectual Property Is Important. 33B.3 But Intellectual Property Is Frequently Mismanaged. 33B.4 Why the Intellectual Property Dichotomy? 33B.5 The First Step: An Intellectual Property Audit. 33B.6 From IP Audit to IP Management. 33B.7 Insuffi cient Approaches. 33B.8 A New Intellectual Property Management Paradigm. 33B.9 Available Tools. 33B.10 Benefi ts of Intellectual Property Management. 33B.11 When to Do an Intellectual Property Audit. 33B.12 How to Do an Intellectual Property Audit. 33B.13 Software Solutions to Make the Job Easier. 33B.14 Conclusion. CHAPTER 35A QUANTIFYING REASONABLE ROYALTIES: THE ENTIRE MARKET VALUE RULE (NEW). CHAPTER 45 NEW MEASURE OF INFRINGEMENT DAMAGES-FUTURE DAMAGES (NEW). 45.1 Royalty Rate for Future Damages. 45.2 What About Future Lost Profits? CHAPTER 45A CONTINUALLY EVOLVING PATENT DAMAGES (NEW). 45A.1 Post-Verdict Royalty Rates. 45A.2 Optimize Your Patented Technology or Lose It. 45A.3 Litigation-Based Licenses. APPENDIX G MORE SAMPLE ROYALTY RATE INFORMATION (NEW). APPENDIX H TRADEMARK ROYALTY RATES (NEW). APPENDIX I PHARMACEUTICAL AND BIOTECHNOLOGY ROYALTY RATES (NEW). INDEX.
Volume

[main bound] ISBN 9780471683230

Description

This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements; examines the business economics of strategies involving intellectual property licensing and joint ventures; and provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Table of Contents

Preface. PART I: VALUATION. 1. Intellectual Property and Intangible Assets in the World Today. 2. Defining Intangible Assets and Intellectural Property. 3. Defining Intangible Assets and Intellectural Property Tradmarks. 4. Intangible Assets and the Business Enterprise. 5. Accounting Issues. 6. Tax Issues. 7. Valuation Principles and Techniques. 8. Cost Approach. 9. Market Approach. 10. Income Approach: Quantifying the Economic Benefit. 11. Income Approach: Timing and Pattern of Receiving the Economic Benefit. 12. Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together. 13. When Theory Meets Practice. 14. Special Valuation Situations. 15. Early-Stage Technology Valuation. 16. International issues. PART II: LICENSING. 17. Emergence of Intellectual Property Exploitation Strategies. 18. Introduction to Exploitation Strategies. 19. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights. 20. Economic Contributions of Intellectual Property. 21. Global Exploitation Potential. 22. Risks of Exploitation. 23. Use of the 25% Rule in Valuing Intellectual Property. 24. Licensing Economics and Royalty Rates. 25. Determining a Royalty Rate An Example. 26. Dealing with Early-Stage Intellectual Property. 27. Tradmark Licensing. 28. Licensing Negotiations and Agreements. 29. Licensing Internet Assets. 30. Another View of Licensing Strategies. 31. Joint Venture. 32. Unversity Technology Transfer. 33. Organizing for the Future. 34. Monitoring License Agreements. PART III: INFRINGEMENT DAMAGES. 35. Lost-Profit Calculations. 36. Royalty Rates and the Georgia-Pacific Factors. 37. The Analytical Approach. 38. Discounted Cash Flow Analysis. 39. Market-Derived Royalty Rates. 40. Monetary Relief in Trademark Litigation. 41. Estimating Damages for Infringement of Agricultural Biotechnology-Derived Products. 42. A Review of Court-Awarded Royalty Rates in Patent Infringement Cases (1990-2001). 43. Trademark Damage Trends in the Federal Circuit (1982-2001). 44. Recent Decision: Copyright Infringement Damages Can Be Based on Value of Licenses. 45. Trade Secret Damages. PART IV: APPENDICES. Appendix A: Investment Rate of Return. Appendix B: Theoretical Foundations for the Determination of a Fair Rate of REtuen on Intellectual Property. Appendix C: The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation. Appendix D: Financial and Business Information Sources. Appendix E: Sample Royalty Rates Information. Appendix F: Overview of New Product Diffusion Sales Forecasting Models. Index.
Volume

2006 suppl ISBN 9780471728924

Description

This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements; examines the business economics of strategies involving intellectual property licensing and joint ventures; and provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Table of Contents

Note to the Reader: Chapters or sections not in the main bound volume are indicated by (New) after the title. Preface. PART I: VALUATION. 12A Risk Adjusted Cash Flows (New). 12A.1 Required Rates of Return. 12A.2 Capital Asset Pricing Model. 12A.3 Build Up Method. 12A.4 Venture Capital Rates of Return. 12A.5 Probability of Success. 12A.6 Conclusion. 14A Rights of Privacy, Publicity, and Celebrity Persona (New). 14A.1 Introduction. 14A.2 Legal Underpinnings. 14A.3 Trademark Rights. 14A.4 Copyright. 14A.5 Legal Uncertainties and Solutions. 14A.6 A Photography Issue. 14A.7 Conclusion. Index.
Volume

2007 cumulative suppl ISBN 9780471797272

Description

The "2007 Cumulative Supplement" contains the following new chapters: chapter 1A: Intellectual Property Landscape; and chapter 12B: Risk-Adjusted Cash Flows.

Table of Contents

Note to the Reader: Chapters or sections not in the main bound volume are indicated by "(New)" after the title. Material new to or modified in this supplement is indicated by an asterisk () in the left margin in the contents and throughout the supplement.Preface.PART I VALUATION.1A Intellectual Property Landscape (New).1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets.1A.2 Over Seven Million Patents.1A.3 Corporations Own the Most Patents.1A.4 All Industries Are Patenting Inventions.1A.5 Trademarks.1A.6 Trademarks Are Supported with Huge Ad Spending.1A.7 Copyrights.1A.8 Trade Secrets.1A.9 Business of Licensing.12A Risk-Adjusted Cash Flows (New).12A.1 Required Rates of Return.12A.2 Capital Asset Pricing Model.12A.3 Build-Up Method.12A.4 Venture Capital Rates of Return.12A.5 Probability of Success.12A.6 Conclusion.Because of the rapidly changing nature of information in this field, this product may be updated with annual supplements or with future editions. Please call 1-877-762-2974 or e-mail us at subscriber@wiley.com to receive any current update at no additional charge. We will still send on approval any future supplements or new editions when they become available. If you purchased this product directly from John Wiley & Sons, Inc., we have already recorded your subscription for this update service.12B Dealing with Risk and Uncertainty in Intellectual Property Valuation of Exploitation (New).12B.1 Risk versus Uncertainty.12B.2 Decision Analysis and Decision Trees.12B.3 Decision Tree Components and Conventions.12B.4 Monte Carlo Techniques.12B.5 Markov Chains.12B.6 Obtaining Information from Indirect Observation: Shadow Pricing.12B.7 Bayesian Analysis.12B.8 Option Pricing Models.12B.9 Limitations on Rationality in Decision-Making: The Effects of Perception and Biases on Decision-Making.12B.10 Conclusion.14A Rights of Privacy, Publicity, and Celebrity Persona (New).14A.1 Introduction.14A.2 Legal Underpinnings.14A.3 Trademark Rights.14A.4 Copyright.14A.5 Legal Uncertainties and Solutions.14A.6 A Photography Issue.14A.7 Conclusion.Index.

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