Fashion brands : branding style from Armani to Zara

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書誌事項

Fashion brands : branding style from Armani to Zara

Mark Tungate

Kogan Page, 2005

大学図書館所蔵 件 / 全8件

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注記

Includes bibliographical references (p. [231]-232) and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0511/2005012312.html Information=Table of contents

内容説明・目次

内容説明

Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport. How has this transformation happened? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered our fashion 'sense' and looks at how store design influences what we buy.

目次

Who invents fashion brand names? Why do non-fashion brand names such as Virgin start making clothes? How do fashion photographers influence brand identity? Why is the relationship between models and brands so significant? Why are fashion collections so important to brands? How have fashion brands (such as Ralph Lauren and Armani) moved into furniture? Is there a future for fashion on the web? Why are male consumers the hardest targets for the fashion market?

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