Social communication in advertising : consumption in the mediated marketplace

Author(s)

• Leiss, William
• Kline, Stephen
• Jhally, Sut
• Botterill, Jackie

Bibliographic Information

Social communication in advertising : consumption in the mediated marketplace

[by] William Leiss ... [et al.]

Routledge, 2005

3rd ed. / revised by Jacqueline Botterill

• : pbk

Note

Other authors: Stepehn Kline, Sut Jhally, Jacqueline Botterill

Bibliography: p. 637-659

Includes index

Details

• NCID: BA73898094
• ISBN:
  • 0415966760
• LCCN: 2005001364
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 683 p.
• Size: 23 cm
• Classification:
  • LCC : HF5827
  • DC19 : 659.1/042
  • NDC7 : 674
• Subject Headings:
  • LCSH : Advertising -- Social aspects