Social communication in advertising : consumption in the mediated marketplace
著者
書誌事項
Social communication in advertising : consumption in the mediated marketplace
Routledge, 2005
3rd ed. / revised by Jacqueline Botterill
- : pbk
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注記
Other authors: Stepehn Kline, Sut Jhally, Jacqueline Botterill
Bibliography: p. 637-659
Includes index
内容説明・目次
内容説明
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
目次
Preface to the Third Edition
Chapter 1: Introduction
Chapter 2: From Traditional to Industrial Society
Chapter 3: Advertising in the Transition from Industrial to Consumer Society
Chapter 4: Advertising and the Development of Communications Media
Chapter 5: Advertising and the Development of Agencies
Chapter 6: The Structure of Advertisements
Chapter 7: Goods as Communicators and Satisfiers
Chapter 8: Consumer Cultures and Mediated Markets
Chapter 9: Late Modern Consumer Society
Chapter 10: Media in the Mediated Marketplace
Chapter 11: Full Service Agencies: Globalization and unbundling
Chapter 12: Structure and Agency: Tensions at play in advertising design
Chapter 13: The Mobilization of the Yuppies and Generation X
Chapter 14: Negotiated Messaging for Generation X
Chapter 15: Mobilizing the Culturati
Chapter 16: The Fifth Frame
Chapter 17: Issues in Social Policy
Notes
Index
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