Social communication in advertising : consumption in the mediated marketplace

著者

• Leiss, William
• Kline, Stephen
• Jhally, Sut
• Botterill, Jackie

書誌事項

Social communication in advertising : consumption in the mediated marketplace

[by] William Leiss ... [et al.]

Routledge, 2005

3rd ed. / revised by Jacqueline Botterill

• : pbk

注記

Other authors: Stepehn Kline, Sut Jhally, Jacqueline Botterill

Bibliography: p. 637-659

Includes index

詳細情報

• NII書誌ID(NCID): BA73898094
• ISBN:
  • 0415966760
• LCCN: 2005001364
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: x, 683 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5827
  • DC19 : 659.1/042
  • NDC7 : 674
• 件名:
  • LCSH : Advertising -- Social aspects