Global strategy

著者

• Peng, Mike W.

書誌事項

Global strategy

Mike W. Peng

Thomson/South-Western, c2006

• package

注記

Includes bibliographical references and indexes

ISBN of map: 0324273649

ISBN of InfoTrac access code: 0534274943

内容説明・目次

内容説明

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA74000066
• ISBN:
  • 0324288522
• LCCN: 2004111928
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxv, 582 p.
• 大きさ: 25 cm.
• 付属資料: 1 folded col. map
• 分類:
  • LCC : HD30.28
• 件名:
  • LCSH : Strategic planning
  • LCSH : Business planning
  • LCSH : International business enterprises -- Management
  • LCSH : International business enterprises -- Planning