Marketing research

Author(s)

• Cooper, Donald R.
• Schindler, Pamela S.

Bibliographic Information

Marketing research

Donald R. Cooper, Pamela S. Schindler

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2006

• : DVD-ROM

Other Title

Student DVD-ROM to accompany marketing research

Note

Includes bibliographical references (p. 726-749) and indexes

"Student DVD-ROM to accompany marketing research" -- on label of DVD-ROM

Details

• NCID: BA74079441
• ISBN:
  • 0072837861
  • 0072837926
• LCCN: 2004057811
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 790 p.
• Size: 29 cm.
• Attached Material: 1 DVD-ROM (3 1/2 in.)
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA34788937