How to conduct surveys : a step-by-step guide
著者
書誌事項
How to conduct surveys : a step-by-step guide
Sage Publications, c2006
3rd ed
- : pbk
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注記
Includes bibliographical references (p. 103) and index
内容説明・目次
内容説明
This ever-popular book continues to offer readers a practical, step-by-step guide to organizing surveys. The Third Edition:
- Includes fully-updated examples and references on such topics as computer-assisted and interactive surveys, survey data analysis techniques, sampling techniques and reporting results;
- Features new topics, such as using the Internet for surveying;
- Provides readers with links to exemplary 'surveys in practice'.
目次
PREFACE
1. Conducting Surveys: Everyone Is Doing It
Overview
What Is A Survey?
When Is A Survey Best?
Questionnaires And Interviews: The Heart Of The Matter
Survey Types: The Friendly Competition
A Survey Continuum: From Specific To General Use
2. The Survey Form: Questions, Scales, and Appearance
Overview
The Content Is The Message
Define The Terms
Select Your Information Needs Or Hypotheses
Make Sure You Can Get The Information Needed
Do Not Ask For Information Unless You Can Act On It
Writing Questions
Organizing Responses To Open-Ended Survey Items: Do You Get Any Satisfaction?
Rules For Writing Closed Survey Questions
Responses For Closed Questions
Rating Scales
3. Getting It Together: Some Practical Concerns
Overview
Length
Putting Questions In Order
Questionnaire Format: Aesthetics and Other Concerns
Branching Questions, or the Infamous "Skip" Pattern
Administration
The Survey is Put on Trial
Guidelines for Pilot Testing
Ethics, Privacy, and Confidentiality
A Far Reaching World: Surveys, Language And Culture
4. Sampling
Overview
Sample Size and Response Rate: Who and How Many?
Probability Sampling Methods
Nonprobability Sampling Methods
Finding the Sample
How Large Should Your Sample Be?
Response Rate
5. Survey Design: Environmental Control
Overview
Which Designs Are Available?
Cross-Sectional Survey Designs
Longitudinal Surveys
Cohort Designs
Panel Designs
Comparative Group Survey Designs: Quasi- and True Experiments
Other Survey Designs: Normative and Case Control
6. Analyzing and Organizing Data From Surveys
Overview
What Is Typical Anyway? Some Commonly Used Methods For Analyzing Survey Data
Putting The Horse In Front Of The Cart: Selecting Analysis Methods
Statistical Significance
A Technical Interlude
Data Organization or Management
Creating a Code Book
7. Presenting the Survey Results
Overview
Reproducing The Questionnaire
Using Tables
Drawing Pie Diagrams
Using Bar Graphs
Using Line Graphs
Drawing Diagrams or Pictures
Writing The Results Of A Survey
The Oral Presentation
Computerized "Slide" Presentations
Oral Versus Written Reports: A Difference in Conversation
BIBLIOGRAPHY
INDEX
ABOUT THE AUTHOR
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