Multinationals in India : managing the interface of cultures

著者

書誌事項

Multinationals in India : managing the interface of cultures

Jai B.P. Sinha

Sage Publications, 2004

  • : hard (India)
  • : pbk. (India)
  • : hard (US)
  • : pbk. (US)

大学図書館所蔵 件 / 全6件

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注記

Bibliography: p. [277]-282

Includes indexes

収録内容

  • The unfolding market
  • The new bazaar
  • The interface of cultures
  • The BAC : a British-American corporation
  • The SHOCII : a Swedish subsidiary
  • The Hilton Roulunds : a Danish multinational
  • The VM : an Indo-Japanese joint venture
  • The KIMCO : a South Korean subsidiary
  • Perspectives and strategies

内容説明・目次

内容説明

The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices. Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

目次

The Unfolding Market The New Bazaar The Interface of Cultures The BAC A British American Corporation The SHOCII A Swedish Subsidiary The Hilton Roulunds A Danish Multinational The VM An Indo-Japanese Joint Venture The KIMCO A South Korean Subsidiary Perspectives and Strategies

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