Effective small business management : an entrepreneurial approach

Author(s)

Bibliographic Information

Effective small business management : an entrepreneurial approach

Norman M. Scarborough, Thomas W. Zimmerer

Pearson Prentice Hall, c2006

8th ed

Available at  / 7 libraries

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Note

Includes bibliographical references (p. [797]-810) and index

Description and Table of Contents

Description

For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Table of Contents

Section 1. The Challenge of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business Section 2. Building a Business Plan: Beginning Considerations 2. Strategic Management and the Entrepreneur 3. Choosing a Form of Ownership 4. Franchising and the Entrepreneur 5. Buying an Existing Business Section 3. Building a Business Plan: Marketing and Financial Matters 6. Crafting a Winning Business Plan 7. Building a Guerrilla Marketing Plan 8. Creating a Solid Financial Plan 9. Managing Cash Flow Section 4. Small Business Marketing Strategies 10. Pricing and Credit Strategies 11. Integrated Marketing Communications 12. Global Marketing Strategies 13. E-Commerce and Entrepreneurship Section 5. Putting the Business Plan to Work: Finding Financing 14. Sources of Equity Financing 15. Source of Debt Financing Section 6. Location and Layout 16. Location, Layout, and Physical Facilities Section 7. Managing a Small Business: Techniques for Enhancing Profitability 17. Purchasing, Quality Management, and Vendor Analysis 18. Managing Inventory Section 8. Managing People: A Company's Most Valuable Resource 19. Staffing and Leading a Growing Company Section 9. Legal Aspects of Entrepreneurship 20. Management Succession and Risk Management 21. Ethics, Social Responsibility, and the Entrepreneur 22. The Legal Environment: Business Law and Government Regulation Appendix: Sample Business Plan Index

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