Global technology and corporate crisis : strategies, planning and communication in the information age
著者
書誌事項
Global technology and corporate crisis : strategies, planning and communication in the information age
Routledge, 2005
- : hbk
- : pbk
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注記
Includes bibliographical references (p. 160-181) and index
内容説明・目次
内容説明
Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow's corporate world.
With a wide-ranging review of the information and communications revolution, and a forecast of future parameters for planning and execution of crisis management, this book will be invaluable reading for all those involved in the strategic management of technology and corporate communications.
目次
Acknowledgements. Preface. Part 1: Shocks and The System 1. The Change 2. 'Cobra Technology' 3. The Future for Public Opinion - 'An Imitation of Closeness' 4. The Fragile Corporation Part 2: Organizing For Crisis 5. Descent into the Maelstrom 6. Learning Conversational Transparency 7. Devolution and Fission Conclusion Afterwords Bibliography Index
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