Written communication across cultures : a sociocognitive perspective on business genres

著者

    • Zhu, Yunxia

書誌事項

Written communication across cultures : a sociocognitive perspective on business genres

Yunxia Zhu

（Pragmatics & beyond : new series, v. 141）

J. Benjamins, c2005

  • : hb

大学図書館所蔵 件 / 全17件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. [189]-202) and indexes

内容説明・目次

内容説明

Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members' intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations.

目次

  • 1. List of figures
  • 2. List of tables
  • 3. Notation conventions
  • 4. Preface
  • 5. 1. Introduction and outline
  • 6. 2. Communication across cultures
  • 7. 3. Conceptual framework: A dual perspective
  • 8. 4. Research design
  • 9. 5. Comparing English and Chinese sales letters
  • 10. 6. Comparing English and Chinese sales invitations
  • 11. 7. Comparing English and Chinese business faxes
  • 12. 8. Cross-Cultural genre teaching: Actions and implications
  • 13. 9. Summaries and conclusions
  • 14. References
  • 15. Appendices
  • 16. Name index
  • 17. Subject Index

「Nielsen BookData」 より

関連文献： 1件中  1-1を表示

詳細情報

ページトップへ