Business : a changing world
著者
書誌事項
Business : a changing world
McGraw-Hill/Irwin, c2006
5th ed
- : pkg
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
"Business: A Changing World" by Ferrell/Hirt/Ferrell is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike competing books, which are trimmed and spliced from much longer works into an approximation of an essentials edition, "Ferrell/Hirt/Ferrell" is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, "Business: A Changing World" represents the best value available in the brief Introductory Business market. What sets Ferrell apart? This is an unrivaled mixture of topical depth, current content and the best teaching support around.
目次
Part One: Business in a Changing WorldChapter 1: The Dynamics of Business and EconomicsChapter 2: Business Ethics and Social ResponsibilityAppendix A The Legal and Regulatory EnvironmentChapter 3: Business in a Borderless WorldChapter 4: Managing Information Technology and E-BusinessRole-Play Exercise: National Farm & Garden, Inc.Part Two: Starting and Growing a BusinessChapter 5: Options for Organizing BusinessChapter 6: Small Business, Entrepreneurship, and FranchisingAppendix B The Business Plan Role-Play Exercise: Human Response, Inc.Part Three: Managing for Quality and CompetitivenessChapter 7: The Nature of ManagementChapter 8: Organization, Teamwork, and CommunicationChapter 9: Production and Operations ManagementRole-Playing Exercise: McDougal Aircraft CompanyPart Four: Creating the Human Resource AdvantageChapter 10: Motivating the Workforce Chapter 11: Managing Human ResourcesAppendix C Personal Career Plan Role-Play Exercise: eQuality AssuredPart Five: Marketing: Developing RelationshipsChapter 12: Customer-Driven MarketingChapter 13: Dimensions of Marketing StrategyRole-Play Exercise: RedRiverShops.comPart Six: Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities MarketsRole-Play Exercise: Dana Fashion Designs, Inc.Appendix D Personal Financial Planning
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