Renovate before you innovate : why doing the new thing might not be the right thing

Author(s)

• Zyman, Sergio
• Brott, Armin A.

Bibliographic Information

Renovate before you innovate : why doing the new thing might not be the right thing

Sergio Zyman with Armin A. Brott

Portfolio, 2004

Note

Includes index

Details

• NCID: BA74315395
• ISBN:
  • 1591840546
• LCCN: 2004044569
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 240 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.127
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Market segmentation