Services marketing : a managerial approach

Author(s)

    • McColl-Kennedy, Janet R.
    • Bennett, Rebekah

Bibliographic Information

Services marketing : a managerial approach

Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy

J. Wiley & Sons Australia, 2003

Available at  / 2 libraries

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Note

Includes bibliographies and index

Details

  • NCID
    BA74324192
  • ISBN
    • 0470800682
  • Country Code
    at
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Milton, Qld.
  • Pages/Volumes
    xix, 604 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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