Early warning : using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies
著者
書誌事項
Early warning : using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies
AMACOM, c2004
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注記
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/fy038/2003006506.html Information=Table of contents
内容説明・目次
内容説明
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" - when market realities outpace corporate strategies. "Early Warning" reveals how to: change strategy to meet new realities; learn from the mistakes of others via the book's eye-opening stories; avoid common tactics like benchmarking and using consultants, which may do more harm than good; and tell executives what they need to know - not what they want to hear. Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
目次
"Part One: Companies at Risk 1. Surprise! 2. What Do You Know About Risk? 3. The Internal Dynamics of Early Warning Failure 4. The Analytical, the Tactical, the Couch Potato and the Blind Part Two: The Competitive Early Warning Solution 5. Step 1--Identifying Risks and Opportunities 6. Step 1, Continued--War Gaming 7. Step 2--Intelligence Monitoring 8. Step 3--Management Action Part Three: Early Warning at Work 9. Case Studies of CEW in Action 10. If You Start from Scratch"
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