Manchester unlimited : the rise and rise of the world's premier football club
著者
書誌事項
Manchester unlimited : the rise and rise of the world's premier football club
Texere, 2000
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注記
First published: London : Orion Business, 1999
内容説明・目次
内容説明
Manchester United is one of the world's most profitable sporting organizations. The original stock market flotation was intended to raise funds for a new stand. Instead the CEO took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting to the full the brand name of Manchester United. Recently, it was the subject of a #625 million mega bid by Rupert Murdoch's BSkyB. Today, the stockmarket values Manchester United PLC at one billion, the first time a football club has reached such heights. This book examines the incredible success of the club. Through exclusive interviews with the leading characters, the author reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. The book is as much about the recent transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game in the past five years.
目次
Part One - Moore and Best 1. A lunch from the canteen 2. A drink in the basement bar 3. Keeping the secret 4. The leak 5. The storm breaks 6. The done deal? Part Two - The New Red Devils 7. The heavy burden of glory 8. Edwards' lucky escape 9. The struggle to float 10. The man from Tottenham 11. The new united 12. The Ringo Starr of football? Part Three - United and the World 13. The revenge of the ragged-arse fans 14. The burden of being the best
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