Tools of progress : a German merchant family in Mexico City, 1865-present

著者

書誌事項

Tools of progress : a German merchant family in Mexico City, 1865-present

Jürgen Buchenau

University of New Mexico Press, 2004

  • : cloth
  • : pbk

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注記

Includes bibliographical references (p. 242-259) and index

内容説明・目次

巻冊次

: cloth ISBN 9780826330871

内容説明

The history of Casa Boker, one of the first department stores in Mexico City, and its German owners provides important insights into Mexican and immigration history. Often called "the Sears of Mexico", Casa Boker has become over the past 140 years one of Mexico's foremost wholesalers, working closely with U.S. and European exporters and eventually selling 40,000 different products across the republic, including sewing machines, typewriters, tools, cutlery, and even insurance. Like Mexico itself, Casa Boker has survived various economic development strategies, political changes, the rise of U.S. influence and consumer culture, and the conflicted relationship between Mexicans and foreigners. Casa Boker thrived as a Mexican business while its owners clung to their German identity, supporting the Germans in both world wars. Today, the family speaks German but considers itself Mexican. Buchenau's study transcends the categories of local vs. foreign and insider vs. outsider by demonstrating that one family could be commercial insiders and, at the same time, cultural outsiders. Because the Bokers saw themselves as entrepreneurs first and Germans second, Buchenau suggests that transnational theory, a framework previously used to illustrate the fluidity of national identity in poor immigrants, is the best way of describing this and other elite families of foreign origin.

目次

  • Introduction
  • A Trade Conquistador Comes to Mexico
  • The Rise of the Casa Boker
  • In the Business of Imperialism and Revolution
  • In the Eye of the Storm
  • Between the Swastika and the Eagle
  • At the Margins of the "Mexican Miracle"
  • Cross-Cultural Bokers in an Urban Leviathan
  • Conclusions
  • Index.
巻冊次

: pbk ISBN 9780826330888

内容説明

The history of Casa Boker, one of the first department stores in Mexico City, and its German owners provides important insights into Mexican and immigration history. Often called 'the Sears of Mexico', Casa Boker has become over the past 140 years one of Mexico's foremost wholesalers, working closely with US and European exporters and eventually selling 40,000 different products across the republic, including sewing machines, typewriters, tools, cutlery, and even insurance. Like Mexico itself, Casa Boker has survived various economic development strategies, political changes, the rise of US influence and consumer culture, and the conflicted relationship between Mexicans and foreigners. Casa Boker thrived as a Mexican business while its owners clung to their German identity, supporting the Germans in both world wars. Today, the family speaks German but considers itself Mexican. Buchenau's study transcends the categories of local vs. foreign and insider vs. outsider by demonstrating that one family could be commercial insiders and, at the same time, cultural outsiders. Because the Bokers saw themselves as entrepreneurs first and Germans second, Buchenau suggests that transnational theory, a framework previously used to illustrate the fluidity of national identity in poor immigrants, is the best way of describing this and other elite families of foreign origin.

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