Marketing for hospitality and tourism

Author(s)

• Kotler, Philip
• Bowen, John (John T.)
• Makens, James C.

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, James C. Makens

Pearson Prentice Hall, c2006

4th ed

Note

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0513/2005015341.html Information=Table of contents

Details

• NCID: BA74553735
• ISBN:
  • 0131193783
• LCCN: 2005015341
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxiv, 932 p.
• Size: 27 cm
• Classification:
  • LCC : TX911.3.M3
  • DC22 : 647.94/098/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourism -- Marketing