Customer equity management

著者

• Rust, Roland T.
• Lemon, Katherine N.
• Narayandas, Das

書誌事項

Customer equity management

Roland T. Rust, Katherine N. Lemon, Das Narayandas

Pearson/Prentice Hall, c2005

注記

Includes index

内容説明・目次

内容説明

*Practical *Framework *Applied *Cases *Award-Winning Research

目次

Preface PART I: TOOLS FOR UNDERSTANDING AND ANALYZING CUSTOMER EQUITY 1. Introduction to Customer Equity Management Strategy 2. The Customer Equity Approach and the Customer Management Plan 3. Customer Equity Analysis 4. Measuring Customer Equity Case 4-1 Aerosphere Airlines (A) PART II: DEVELOPING STRATEGIES FOR CUSTOMER EQUITY MANAGEMENT 5. Customer Selection 6. Building and Managing Brand Equity 7. Building and Managing Value Equity 8. Managing Relationship Equity 9. Customer Interaction Management PART III: MEASURING, MONITORING AND EVALUATING THE CUSTOMER EQUITY MANAGEMENT STRATEGY 10. Measuring Monitoring and Evaluating Results Case 10-1: Aerosphere Airlines (B) 11. Managing Profitability in Industrial Markets 12. Integrating CRM Systems with Customer Management Strategies 13. A Look into the Future

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA74569611
• ISBN:
  • 0131419293
• LCCN: 2004057256
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxii, 552 p.
• 大きさ: 24 cm
• 付属資料: 1 CD-Rom (4 3/4 in.)
• 分類:
  • LCC : HF5415.527
  • DC22 : 658.8/12
• 件名:
  • LCSH : Customer equity -- Management