Scenarios : the art of strategic conversation
著者
書誌事項
Scenarios : the art of strategic conversation
John Wiley & Sons, c2005
2nd ed
- : cloth
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注記
Includes bibliographical references (p. [347]-350) and index
内容説明・目次
内容説明
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
目次
Preface ix
Part One: The Context 1
1. 1965 to 1990: Five Discoveries at Shell 3
2. Introduction to Scenario-based Planning 11
3. Three Competing Paradigms in Strategic Management 21
Part Two: The Principles of Scenario-based Planning 51
4. Strategising 53
5. The Business Idea of an Organisation 63
6. The Uncertain Environment 91
7. Scenario Analysis 113
8. Scenarios and the Strategic Conversation 131
Part Three: The Practice of Scenario-based Planning 153
9. The Practitioner's Art 155
10. Articulation of the Business Idea 193
11. Competitive Positioning 209
12. Scenario Development 219
13. Option Planning 273
Part Four: Institutionalising Scenario-based Planning 289
14. The Management of Change 291
15. Planning Process 299
16. The Informal Strategic Conversation 323
Conclusion 343
References 347
Index 351
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