Return on customer : creating maximum value from your scarcest resource

著者

• Peppers, Don
• Rogers, Martha

書誌事項

Return on customer : creating maximum value from your scarcest resource

Don Peppers, Martha Rogers

Cyan , Marshall Cavendish Business, 2005

• : pbk
• : Asia & ANZ

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA74631963
• ISBN:
  • 1904879349
  • 9812618082
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London,Singapore
• ページ数/冊数: 304 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 658.8/12
• 件名:
  • LCSH : Customer relations
  • LCSH : Customer loyalty
  • LCSH : Customer equity -- Management
  • LCSH : Customer relations -- Management