How to grow when markets don't

Author(s)

• Slywotzky, Adrian J.
• Wise, Richard
• Weber, Karl

Bibliographic Information

How to grow when markets don't

Adrian Slywotzky and Richard Wise with Karl Weber

Warner Books, 2004, c2003

Note

Includes index

Description and Table of Contents

Description

In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.

by "Nielsen BookData"

Details

• NCID: BA74652555
• ISBN:
  • 0446692700
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 344 p.
• Size: 19 cm
• Subject Headings:
  • LCSH : Industrial management -- United States
  • LCSH : Corporations -- United States -- Growth -- Case studies