Personal influence : the part played by people in the flow of mass communications

Author(s)

• Katz, Elihu
• Lazarsfeld, Paul Felix

Bibliographic Information

Personal influence : the part played by people in the flow of mass communications

Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz ; and a foreword by Elmo Roper

Transaction Publishers, c2006

• : pbk

Note

"Originally published in 1955 by The Free Press." -- t.p. verso

Includes bibliographical references (p. 381-393) and indexes

Details

• NCID: BA74802206
• ISBN:
  • 9781412805070
• LCCN: 2005043945
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Brunswick, N.J.
• Pages/Volumes: xxxiv, 400 p.
• Size: 23 cm
• Classification:
  • LCC : HM1236
  • DC22 : 303.3/8
• Subject Headings:
  • LCSH : Public opinion
  • LCSH : Mass media