Marketing in the new Asia

Author(s)

• Leong, Siew Meng
• Ang, Swee Hoon
• Tan, Chin Tiong

Bibliographic Information

Marketing in the new Asia

edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan

McGraw-Hill, c2001

Note

Includes bibliographical references

Details

• NCID: BA74831780
• ISBN:
  • 0071184678
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore ; Boston
• Pages/Volumes: vi, 377 p.
• Size: 23 cm
• Subject Headings:
  • LCSH : Marketing -- Asia
  • LCSH : Marketing -- Pacific Area