Marketing kit for dummies
著者
書誌事項
Marketing kit for dummies
（--For dummies）
Wiley Pub., c2005
2nd ed
大学図書館所蔵 全1件
注記
Includes index
内容説明・目次
内容説明
In his bestselling book "Marketing For Dummies", Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of "Marketing Kit For Dummies", he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of "Marketing For Dummies" offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques. Whether your business is large or small, staffed by a few people, a few hundred, or thousands, "Marketing Kit For Dummies, 2nd Edition" offers everything you need to know - and all the tools you need to implement - for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn't, this book covers all the bases: tap into the power of the Internet; create buzz with publicity; research, plan, and budget effectively; set up winning sales promotions; generate sales with action ads; and, launch winning Web campaigns.
Expert author Alexander Hiam - marketing specialist, business professor, and operator of an independent consulting firm - gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you'll learn how to: master the five Ps of marketing; evaluate the effectiveness of your marketing plans; design a marketing plan that works; perform customer research; improve your creative skills - and your campaigns; write winning marketing copy; develop a campaign budget and stick to it; brand your business; develop promotional campaigns; design brochures, catalogs, and newsletters; and, bring customers back with great customer service. In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn't matter how great your product or service is if your customers don't know about it. With "Marketing Kit For Dummies, 2nd Edition", you'll have no trouble bringing in new business - and more dollars.
目次
Introduction.Part I: Tools for Designing Great Marketing Programs.Chapter 1: Boosting Your Business with Great Marketing.Chapter 2: Auditing Your Marketing to Achieve Your Business Goals.Chapter 3: Marketing Plans.Part II: Boosting Your Marketing Skills.Chapter 4: The Customer Research Workshop.Chapter 5: The Creativity Workshop.Chapter 6: Writing Well for Marketing and Sales.Chapter 7: Using Testimonials and Customer Stories.Part III: Advertising Management and Design.Chapter 8: Planning and Budgeting Ad Campaigns.Chapter 9: Shortcuts to Great Ads.Part IV: Power Alternatives to Advertising.Chapter 10: The Basics: Branding through Business Cards and Letterhead.Chapter 11: Essential Brochures, Catalogs, and Spec Sheets.Chapter 12: Planning Coupons and Other Sales Promotions.Chapter 13: Spreading the Word with Newsletters.Chapter 14: Taking Advantage of Publicity.Part V: Sales and Service Success.Chapter 15: Mastering the Sales Process.Chapter 16: How to Close the Sale.Chapter 17: The Sales Success Workshop.Chapter 18: Dealing with Difficult Customers.Part VI: The Part of Tens.Chapter 19: Ten Great Marketing Strategies.Chapter 20: Ten Ways to Make Marketing Pay.Chapter 21: Ten-Plus Ways to Market on the Web.Appendix: About the CD.Index.
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