Political campaign communication : principles and practices
著者
書誌事項
Political campaign communication : principles and practices
（Communication, media, and politics）
Rowman & Littlefield Publishers, c2004
5th ed
- : hc
- タイトル別名
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Political campaign communication : principles & practices
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注記
Includes bibliographical references (p. 399-401) and index
内容説明・目次
内容説明
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!
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