Smart alliances : a practical guide to repeatable success
著者
書誌事項
Smart alliances : a practical guide to repeatable success
（The Jossey-Bass business & management series）（A Strategy & business book / Booz・Allen & Hamilton）
Jossey-Bass, c1998
1st ed
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注記
Includes index
内容説明・目次
内容説明
8 steps to successful strategic alliances--from the experts at Booz Allen & Hamilton
Turn to any business section in any newspaper today and you?ll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes -- like those of Corning, Mazda, and Oracle -- from the failures. In Smart Alliances, the two senior consultants who made Booz-Allen & Hamilton the foremost authority on alliance strategy present eight practical steps any company can take to adopt the best practices of today?s alliance leaders and turn them to their own competitive advantage.
A Strategy & Business Book
For more information on the fast growing and challenging world of Strategic Alliances, click here to visit the smartalliances.com website.
目次
Foreword by William F. Stasior
1. Opportunities and Imperatives
2. The Momentum Behind Alliances
3. Leapfrogging the Learning Curve
4. How Great Alliances Grew: Four Case Studies
5. The Eight-Step Roadmap
6. Lessons And Opportunities Acrooss Borders: The View from Across the United States
7. Legal and Governance Perspectives an Strategic Alliances
8. Institutionalizing Alliance Capabilities: The Secrets of Repeatable Success
「Nielsen BookData」 より
