Crossing the chasm
著者
書誌事項
Crossing the chasm
Capstone, 1998, c1999
2nd ed
- : pbk
- タイトル別名
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Crossing the chasm : marketing and selling technology products to mainstream customers
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注記
Includes index
内容説明・目次
内容説明
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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