Marketing for hospitality and tourism

Author(s)

• Kotler, Philip
• Bowen, John (John T.)
• Makens, James C.

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, James C. Makens

Pearson/Prentice Hall, c2006

4th ed., Pearson international ed

Note

Includes bibliographical references and index

Details

• NCID: BA75191356
• ISBN:
  • 0132017733
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxiv, 932 p.
• Size: 26 cm
• Classification:
  • LCC : TX911.3.M3
  • DC22 : 647.94/098/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourism -- Marketing