Campaigning for hearts and minds : how emotional appeals in political ads work

Author(s)

• Brader, Ted

Bibliographic Information

Campaigning for hearts and minds : how emotional appeals in political ads work

Ted Brader

（Studies in communication, media, and public opinion）

University of Chicago Press, 2006

• : pbk
• : cloth

Note

Includes bibliographical references (p. [251]-271) and index

Details

• NCID: BA75242151
• ISBN:
  • 9780226069890
  • 0226069885
• LCCN: 2005009159
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xvi, 280 p.
• Size: 23 cm
• Classification:
  • LCC : JA74.5
  • DC22 : 324.7/3
• Subject Headings:
  • LCSH : Political psychology
  • LCSH : Advertising, Political
  • LCSH : Communication in politics
  • LCSH : Persuasion (Psychology)
  • LCSH : Emotions and cognition
• Parent Bibliography ID:
  • BA34606891