Campaigning for hearts and minds : how emotional appeals in political ads work

著者

• Brader, Ted

書誌事項

Campaigning for hearts and minds : how emotional appeals in political ads work

Ted Brader

（Studies in communication, media, and public opinion）

University of Chicago Press, 2006

• : pbk
• : cloth

注記

Includes bibliographical references (p. [251]-271) and index

詳細情報

• NII書誌ID(NCID): BA75242151
• ISBN:
  • 9780226069890
  • 0226069885
• LCCN: 2005009159
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xvi, 280 p.
• 大きさ: 23 cm
• 分類:
  • LCC : JA74.5
  • DC22 : 324.7/3
• 件名:
  • LCSH : Political psychology
  • LCSH : Advertising, Political
  • LCSH : Communication in politics
  • LCSH : Persuasion (Psychology)
  • LCSH : Emotions and cognition
• 親書誌ID:
  • BA34606891