Thinking in type : the practical philosophy of typography
Author(s)
Bibliographic Information
Thinking in type : the practical philosophy of typography
Allworth Press, c2005
- : pbk
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Note
Includes bibliographical references (p. [208]-209) and index (p. [210]-213)
HTTP:URL=http://www.loc.gov/catdir/toc/ecip054/2004026955.html Information=Table of contents
Contents of Works
- Sect 1 Type and design
- What is type and where is it found?
- The language of type
- Space and type
- Typographic unity : similarities and contrasts
- Sect 2 What readers want
- What makes readers respond
- Type and identity
- Fresh vs familiar
- Sect 3 Creatuvuty
- Evolving a treatment from existing characteristics
- Readability, then legibility
- Type and imagery
- Sect 4 Typography timeline
- The evolution of typography
- 1914-1945
- 1946-1982
- 1983 onward
Description and Table of Contents
Description
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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