Mass communication theory : foundations, ferment, and future
Author(s)
Bibliographic Information
Mass communication theory : foundations, ferment, and future
（The Wadsworth series in mass communication and journalism, . Research and theory）
Thomson/Wadsworth, c2006
4th ed
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Note
Includes bibliographical references (p. 387-404) and index
Description and Table of Contents
Description
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.
by "Nielsen BookData"
