Innovation management : strategy and implementation using the pentathlon framework
著者
書誌事項
Innovation management : strategy and implementation using the pentathlon framework
Palgrave Macmillan, 2005
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注記
Includes bibliographical references (p. [378]-404) and index
内容説明・目次
内容説明
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
目次
Preface - The Role of Innovation - Innovation and Economics - Contrasting Services with Manufacturing - Developing an Innovation Strategy - Ideas: Managing Creativity and Knowledge - Prioritization: Selecting and Managing the Portfolio - Implementation - People, Organization and Innovation - Boosting Innovation Performance - The Future of Innovation Management - Index
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