Essentials of marketing
著者
書誌事項
Essentials of marketing
Thomson/South-Western, c2005
4th ed
- : package
大学図書館所蔵 全3件
注記
Includes bibliographical references (p. 554-555) and indexes
内容説明・目次
内容説明
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive
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