Essentials of marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Essentials of marketing

Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

Thomson/South-Western, c2005

4th ed

• : package

Note

Includes bibliographical references (p. 554-555) and indexes

Description and Table of Contents

Description

Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive

by "Nielsen BookData"

Details

• NCID: BA75440326
• ISBN:
  • 0324282923
• LCCN: 2003110011
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxxvi, 572 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management