Mediamaking : mass media in a popular culture
Author(s)
Bibliographic Information
Mediamaking : mass media in a popular culture
Sage Publications, c2006
2nd ed
- : cloth
- : pbk
- Other Title
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Media making : mass media in a popular culture
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Note
Includes bibliographical references (p. 457-476) and index
Description and Table of Contents
Description
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives.
The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media's relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Table of Contents
Prefeace
PART I: PLACING THE MEDIA
Chapter 1: Media in Context
Chapter 2: Narratives of Media History
Chapter 3: Media People and Organizations
Chapter 4: Media and Money
PART II: MAKING SENSE OF THE MEDIA
Chapter 5: Meaning
Chapter 6: The Interpretation of Meaning
Chapter 7: Ideology
PART III: THE POWER OF THE MEDIA
Chapter 8: Producing Identities
Chapter 9: Consuming the Media
Chapter 10: Media and Behavior
PART IV: MEDIA AND PUBLIC LIFE
Chapter 11: Media and Politics
Chapter 12: The Media, the Public, and Normative Theories
Chapter 13: Media Globalization
by "Nielsen BookData"
