Social marketing in the 21st century

Author(s)

• Andreasen, Alan R.

Bibliographic Information

Social marketing in the 21st century

Alan R. Andreasen

SAGE Publications, c2006

• : cloth
• : pbk

Note

Includes bibliographical references (p. 237-252) and index

Details

• NCID: BA7552616X
• ISBN:
  • 9781412916332
  • 1412916348
• LCCN: 2005022466
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xi, 264 p.
• Size: 23 cm
• Classification:
  • LCC : HF5414
  • DC22 : 361/.0068/8
• Subject Headings:
  • LCSH : Social marketing