Marketer's toolkit : the 10 strategies you need to succeed
著者
書誌事項
Marketer's toolkit : the 10 strategies you need to succeed
（Harvard business essentials）
Harvard Business School Press, c2006
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注記
Includes bibliographical references (p. 215-221) and index
内容説明・目次
内容説明
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
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