Marketing plans for service businesses : a complete guide

著者

• McDonald, Malcolm
• Payne, Adrian

書誌事項

Marketing plans for service businesses : a complete guide

Malcolm McDonald and Adrian Payne

Butterworth-Heinemann, 2006

2nd ed

タイトル別名

Marketing planning for services

注記

Previous ed.: published as Marketing planning for services. 1996

Includes bibliographical references (p. [387]-391) and index

• NII書誌ID(NCID): BA75636281
• ISBN:
  • 075066746X
• LCCN: 2005931198
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford ; Tokyo
• ページ数/冊数: xiv, 401 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD9980.5
  • DC22 : 658.802
• 件名:
  • LCSH : Service industries -- Marketing -- Planning
  • LCSH : Marketing -- Planning